One of the many features of Twitter allows people to create a public list, which combines the tweets of many different people into one list of tweets. Then, other people with Twitter accounts can follow the entire list, and see all of the related tweets together. Media companies have taken advantage of this feature, creating lists that group together newscasters, reporters, photographers, and journalists.
One media company that has created a list on Twitter is Holter Media. This media company, which is mainly affiliated with sports, has begun to use Twitter to further establish media relations. Its Twitter account (@HolterMedia) boasts the following:
6,008 Tweets 1,095 Following 2,516 Followers 167 Listed
One of the lists that Holter Media has created through this Twitter account is called “Tennis Media.” This public list follows 186 people, including sports writers, journalists, photographers, newscasters, reporters, and other people who are affiliated with the media aspect of the sport of tennis.
Every time one of these 186 people tweets, it gets added to this “Tennis Media” list for other followers to see. Some examples of the type of tweets that comprise this list are:
@zootennis tweets “Unseeded juniors Krista Hardebeck and Danielle Collins meet in another quarterfinal”
@ESPNTennis tweets “Ken Meyerson, agent to top tennis players, dies at 48 –http://es.pn/orGetn“
Tweets like these are added to the “Tennis Media” list all day long. Tennis fans can use this ongoing list as a resource, obtaining valuable information about the sport of tennis instantly from qualified media specialists worldwide.
Through Twitter, media companies can bring together media specialists who cover the sport of tennis. The lists on Twitter allow for tennis fans to have instant access to the most recent updates about tennis news around the world.
For the Love of Tennis 